Blog Aímée the label

Whether you're looking for styling ideas, a behind-the-scenes look, or just something fun to read, you've come to the right place.

How do you combine your favorite items in a new way? What colors are we currently in love with? And how do you make your wardrobe more mindful? We share practical ideas that you'll really find useful.

A look behind the scenes
Curious about how a collection is created? We share more about the creative process, from initial sketches to the details we're proud of.

In case you want to scroll for a moment
Our blog is there for those moments when you feel like reading, laughing, or getting inspired. Whether you're relaxing on the couch with a cup of tea, killing time on the train, or just want to scroll through – Aímée the Label is the place to be.

Hopefully you'll find exactly what you're looking for here, or come across something that instantly makes you happy. Happy reading!

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Aímée the Label
Nieuwe Atelier d'Aimee collectie - Aimee the Label

New Atelier d'Aimee collection - Aimee the Label

Atelier d'Aimée – your fresh start for 2025

Discover Atelier d'Aimée , the latest pre-spring collection from Aímée the Label.
A stylish mix of feminine silhouettes , subtle glitter details and comfortable basics that you can wear effortlessly – during the holidays and long after.

From soft knitwear to timeless statements, each piece is made from high-quality, sustainable fabrics with a luxurious finish.
Perfect for women seeking elegance, wearability and character.

Available now – give your wardrobe a stylish boost with Atelier d'Aimée.

I AIM – X –

Zo combineer je jouw favoriete top elk seizoen opnieuw

This is how you can combine your favorite top again every season

A good top is the foundation of any outfit—and with the right styling, you can wear it effortlessly through all seasons. In this blog post, you'll discover how to remix sustainable essentials like the Joyce Top, Zeno, and Zack T-shirt month after month. From breezy summer days to cozy winter layers: this is how to get the most out of your capsule wardrobe.

De denim trends van dit seizoen | Aímée the Label

This season's denim trends | Aímée the Label

Discover this season's denim trends. Sustainable, stylish, and timeless – this is how to wear denim according to Aímée the Label.

Aímée the Label X Wellmark

Aímée the Label X Wellmark

Ambition and passion as a common denominator: Suzanne and Marleen Owners Suzanne and Marleen took the plunge into entrepreneurship around the same time. Since then, both companies have grown into...
Dit is waarom je dit najaar wilt investeren in duurzame kleding En deze items MOET je hebben!

This is why you want to invest in sustainable clothing this fall And you MUST have these items!

Our latest collection is packed with sustainable clothing in both winter and spring vibes. Read all about our newest arrivals and invest in sustainable clothing.
Open showroom dag

Open showroom day

Open Showroom Day: By working together, these showrooms make it possible to share the inspiring feeling of fashion with retailers during this time.
STAGE @ AÍMÉE THE LABEL

STAGE @ AÍMÉE THE LABEL

INTERNSHIP @ AÍMÉE THE LABEL, read Kiki Huijbregts' story here. She interned at AÍMÉE THE LABEL.

How do you care for your Aímée items?

How do you care for your Aímée items? Read this blog post to learn all about caring for these beautiful Aímée pieces so you can enjoy them for years to come.
De nieuwe voorjaarscollectie

The new spring collection

The new spring collection is online! What's your favorite outfit? Check out the entire collection in our webshop!

What materials should I buy to shop sustainably?

What materials should I buy to shop sustainably? Aímée believes it's important to work with sustainable materials. What is sustainable?

Blog Fashion by Martine

Blog Fashion by Martine. I'm a fan of Danish fashion brands! I think Copenhagen is a cosmopolitan city. Read more about it in the blog.
Review

Review

Review for Aimée the Label. Will you leave a review?! If you've purchased an item from Aímée, would you mind leaving a review?