The first items from our Autumn/Winter 2026 collection are now online. Discover a timeless collection full of refined details, warm colours, and versatile designs that perfectly complement each other. Effortlessly create endless combinations and multiple looks with clothing that remains beautiful season after season.

Discover the first-ever Aimée the Label Archive Store in the heart of 's-Hertogenbosch. Shop timeless favorites from previous collections with discounts of up to 70%. With the Archive Store, we give our carefully designed items a new story and a second life. Come by and get inspired by stylish, sustainable fashion at a special price. 🤍

With a few timeless pieces, you can effortlessly create an outfit that you wear all day long — from morning meeting to dinner. By cleverly combining and adjusting small details, the same look always feels appropriate for the moment. At Aímée, it's all about comfortable, feminine clothing that moves with you and stays beautiful season after season.

WE WON! 🖤
During the PREVIEW Trade Show, we were named Best Brand Women 2025. A special recognition for our vision, quality, and collaboration — but especially for everything we have built together with our community. This would not have been possible without you. Thank you for your trust and support. We will continue to do what we do: design stylish pieces for women who know what they want.

For Spring/Summer 2026, Aimée The Label presents L’heure dorée — a collection inspired by the magical moment just before sunset. Soft light, flowing silhouettes, and airy, transparent fabrics form the basis of a summery aesthetic full of sensuality and effortless elegance. SS26 is an ode to light, movement, and the quiet power of understated beauty.

Sustainability is central to Aimée The Label.

The brand operates according to the slow fashion principle: timeless items that can be worn and combined every season. The collections are produced in small batches, made as much as possible from natural materials and developed in collaboration with reliable producers. Through smart transport by land and sea and avoiding overproduction, Aimée The Label consciously opts for a lower impact on people and the environment — without compromising on style.

Atelier d'Aimée – your fresh start for 2025

Discover Atelier d'Aimée , the latest pre-spring collection from Aímée the Label.
A stylish mix of feminine silhouettes , subtle glitter details and comfortable basics that you can wear effortlessly – during the holidays and long after.

From soft knitwear to timeless statements, each piece is made from high-quality, sustainable fabrics with a luxurious finish.
Perfect for women seeking elegance, wearability and character.

Available now – give your wardrobe a stylish boost with Atelier d'Aimée.

I AIM – X –

A good top is the foundation of any outfit—and with the right styling, you can wear it effortlessly through all seasons. In this blog post, you'll discover how to remix sustainable essentials like the Joyce Top, Zeno, and Zack T-shirt month after month. From breezy summer days to cozy winter layers: this is how to get the most out of your capsule wardrobe.

Discover this season's denim trends. Sustainable, stylish, and timeless – this is how to wear denim according to Aímée the Label.

Ambition and passion as a common denominator: Suzanne and Marleen Owners Suzanne and Marleen took the plunge into entrepreneurship around the same time. Since then, both companies have grown into...

Our latest collection is packed with sustainable clothing in both winter and spring vibes. Read all about our newest arrivals and invest in sustainable clothing.

Open Showroom Day: By working together, these showrooms make it possible to share the inspiring feeling of fashion with retailers during this time.