Aímée doesn't have time to go shopping every week. She scrolls through social media in traffic jams and can barely keep up with the latest trends. She can barely remember her last shopping trip, but she has become great friends with her mail carrier. He knows her by name, and she practically offers him a cup of coffee in the morning. So, Aímée isn't a real shopper, at least not in real life. However, she does value her color-sorted wardrobe and prefers to supplement it with clothes she can wear differently each season. The slow fashion of this Dutch webshop is perfect for her. Because of the way this collection is designed, the individual items won't quickly become boring or end up at the back of the closet. A real win-win situation, if you ask us.

Sustainability is a key pillar for this Dutch webshop. Aimée's collection is:

• produced in small editions
• made as much as possible from natural materials such as cotton, wool and linen
• created in collaboration with reliable producers
• transported by boat or truck (and not by plane)
• sent towards the Netherlands with transport that had to go this way anyway