JE SUIS AÍMÉE
Aímée the Label was founded in 2019 by Suzanne van Griensven. She has been working in the fashion industry since she was seventeen, gaining experience at well-known fashion brands such as Essentiel Antwerp, Just in Case, and Stella Nova. It was there that she discovered her love for fashion, fit, materials, and details that give an item that unique touch that enhances a person's personality. Suzanne truly wanted to be a beautiful and conscious addition to the fashion industry.
And the name of Aímée the Label? It's inspired by her daughters Juliëtte and Isabella. "If I had another daughter, I would call her Aímée."
About Aímée the Label
Aímée is just like you. You look in the mirror and see a beautiful, powerful person with an eye for detail, nature, colors, and materials, and a timeless lifestyle.
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WHAT DO WE STAND FOR?
Aímée the label is timelessly contemporary.
We're a young label on a mission. Our collection consists of 60% high-quality, fashionable basics that can be worn in endless ways. They form the perfect foundation for your wardrobe. The remaining 40% of the collection consists of contemporary pieces in trendy colors, beautiful prints, and fits that work. For us, it's all about the cool details. Aímée the label is the right choice for many occasions, for you, you beautiful and powerful person!
SMALL EDITION
Aímée the label's collections are produced in small batches, and we're proud of that. This means we avoid harmful surplus materials, among other things. The items are consistently designed with love and passion, ensuring they're timelessly contemporary, so you can enjoy a somewhat full wardrobe for years to come. That's slow fashion at its finest, and very sustainable too!
TIMELESS, SURPRISING, COLORFUL
What if we told you that you, just like Aímée, could invest in timeless pieces that won't disappear from the streets? Then shopping suddenly becomes a lot more fun, don't you think?
Aímée is truly committed to investing in quality. She thinks it's a shame that last year's summer pantsuit fades after just a few wears and hates items that only last one season. How wonderful would it be if your wardrobe were filled with timeless pieces? You'd be pulling beautiful pieces out of your closet every day that you can combine in endless ways. With colorful accessories, you can create a surprising outfit you'll enjoy for years to come.
SLOW FASHION
The Dutch webshop Aímée the Label also considers the environment in its designs. They use natural materials as much as possible, and the collection is designed to be enjoyed for years to come. Don't be surprised if you keep getting compliments on an Aímée the Label piece and can say, "Thanks, I've had it for ten years!"
Slow fashion is all about designs that stay in style. Take a white linen blouse or a maxi dress that you can style differently every season. With these always-go-to pieces, you'll no longer have to worry about outfit stress in the early hours. Enjoy shopping in your own wardrobe every morning—it almost sounds too good to be true. Well, almost, because at Aímée the Label, it's actually possible.