AÍMÉE'S SURPRISING STYLE FORMULA
Aímée loves timeless design. The label creates pieces you can wear year-round and that never seem to disappear from the streets. It's no wonder then that 60% of the collection consists of basic pieces that can be worn in endless—and truly endless—ways. The name says it all: they form the foundation of your wardrobe. With accessories and shoes, Aímée transforms a modest look into an outfit she can wear to a cozy party without batting an eyelid. They call it "upgrading and downgrading," and with Aímée's unique style formula, you can soon do the same. Yes, really, just you wait.
60% timeless, 40% fashion trends
Aímée's new collection is produced in small batches. This means the Dutch webshop doesn't have to deal with harmful surplus materials. The clothes are designed with love and passion, so you can enjoy a somewhat full wardrobe for years to come. Slow fashion at its finest! And you don't have to worry about the sustainable items being boring or monotonous. The other 40% of the new collection consists of contemporary pieces in surprising colors, trendy prints, and cheerful fits that seamlessly integrate with the latest trends.
Imagine how wonderful it is to always have a great outfit within reach. No more hesitating around in your wardrobe with a towel around your waist—what a relief! And because you know what to wear every day, you can sleep in a little longer in the morning. Precious minutes you can already look forward to.
TIMELESS, SURPRISING, COLORFUL
What if I told you that you, just like Aímée, can invest in timeless pieces that won't disappear from the streets? Then shopping suddenly becomes a lot more fun, don't you think?
Aímée is truly committed to investing in quality. She thinks it's a shame that last year's summer pantsuit fades after just a few wears and hates items that only last one season. How wonderful would it be if your wardrobe were filled with timeless pieces? You'd be pulling beautiful pieces out of your closet every day that you can combine in endless ways. With colorful accessories, you can create a surprising outfit you'll enjoy for years to come.